Book Recommendations
Why do I include these on my Website? Because I believe that many of my clients enjoy reading the same types of non-fiction, science-based literature that I do. Many of these books will give you a historical perspective on various areas of science and medicine, while others will allow you to explore new and fascinating areas of science beyond your own expertise. I've read all of the books listed and can recommend each of them to you.
"A man who does not read good books has no advantage over the man who can’t read them." Mark Twain
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Pharmaceuticals - Drug Industry - Biotechnology Books
Open or CloseKill Shot: A Shadow Industry, A Deadly Disease by Jason Dearen (2021)
Stuck: How Vaccine Rumors Start and Why They Don't Go Away by Heidi J. Larson (2020)
Anti-Vaxxers: How to Challenge a Misinformed Movement by Jonathan M. Berman (2020)
The Doctor Who Fooled the World: Science, Deception, and the War on Vaccines by Brian Deer (2020)
China Rx: Exposing the Risks of America’s Dependence on China for Medicine by Rosemary Gibson and Janardan Prasad Singh (2018)
Pharma: Greed, Lies, and the Poisoning of America by Gerald Posner (2020)
Bottle of Lies: The Inside Story of the Generic Drug Boom by Katherine Eban (2019)
Bad Blood: Secrets and Lies in a Silicon Valley Startup by WSJ reporter John Carryrou (2018)
The Vaccine Race: Science, Politics, and the Human Costs of Defeating Disease by Meredith Wadman (2017)
Dreamland: The True Tale of America's Opiate Epidemic by Sam Quinones (2015)
Dopesick: Dealers, Doctors, and the Drug Company that Addicted America by Beth Macy (2018)
The Poison Squad: One Chemist's Single-Minded Crusade for Food Safety at the Turn of the Twentieth Century by Deborah Blum (2019)
Rigor Mortis: How Sloppy Science Creates Worthless Cures, Crushes Hope, and Wastes Billions by NPR reporter Richard Harris (2017)
The Great Drug Deception;: The Shocking Story of MER/29 and the Folks Who Gave You Thalidomide by Ralph Adam Fine (1972); another drug fiasco from the Wm. S. Merrell Co. circa 1960-1962
Elixir: The American Tragedy of a Deadly Drug by Barbara J. Martin (2014) comprehensively details the elixir sulfanilamide drug poisonings from 1937
Dark Remedy: The Impact Of Thalidomide And Its Revival As A Vital Medicine by Trent Stephens and Rock Brynner (2001)
The Real Voice by Richard Harris (1964) details the Congressional hearings in the early 1960s that led to the passage of the Kefauver Harris Amendment to the Federal Food, Drug, and Cosmetic Act of 1938
The Great Prostate Hoax: How Big Medicine Hijacked the PSA Test and Caused a Public Health Disaster by Richard J. Ablin (2014)
The Philadelphia Chromosome: A Mutant Gene and the Quest to Cure Cancer at the Genetic Level by Jessica Wapner (2013)
Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients by Ben Goldacre (2013)
White Coat, Black Hat: Adventures on the Dark Side of Medicine by Carl Elliott (2011)
Pharmageddon by David Healy (2013)
Overdosed America: The Broken Promise of American Medicine by John Abramson (2008)
Side Effects: A Prosecutor, a Whistleblower, & a Bestselling Antidepressant on Trial by Alison Bass (2007)
The Truth About the Drug Companies: How They Deceive Us and What to Do About It by Marcia Angell (2005)
Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients by Ray Moynihan and Alan Cassels (2006)
The $800 Million Pill: The Truth behind the Cost of New Drugs by Merrill Goozner (2005)
Bitter Pills: Inside the Hazardous World of Legal Drugs by Stephen Fried (1999)
Poison Pills: The Untold Story of the Vioxx Drug Scandal by Tom Nesi (2008)
Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs by Melody Petersen (2009)
The Cell Game: Sam Waksal's Fast Money and False Promises--and the Fate of ImClone's Cancer Drug by Alex Prud'homme (2004)
From Alchemy to IPO: The Business of Biotechnology by Cynthia Robbins-Roth (2001)
First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Biotech Foods by Belinda Martineau (2001)
Devalued and Distrusted: Can the Pharmaceutical Industry Restore its Broken Image? by John L. LaMattina (2013) (recommended only for its different viewpoint of industry problems)
The Professional Guinea Pig: Big Pharma and the Risky World of Human Subjects by Roberto Abadie (2010) (recommended with reservations as it is overly focused on a small subset of people)
Blood Feud: The Man Who Blew the Whistle on One of the Deadliest Prescription Drugs Ever by Kathleen Sharp (2011) (the writing is annoying and in need of editing, but the underlying story makes a compelling read) -
Medicine - Exposes - Science History Books
Open or CloseThe Premonition: A Pandemic Story by Michael Lewis (2021)
The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War by Malcolm Gladwell (2021)
The Apocalypse Factory: Plutonium and the Making of the Atomic Age by Steve Olson (2020)
The Radium Girls: The Dark Story of America’s Shining Women by Kate Moore (2017)
The Butchering Art: Joseph Lister's Quest to Transform the Grisly World of Victorian Medicine
by Lindsey Fitzharris (2018)
Chasing My Cure: A Doctor’s Race to Turn Hope Into Action by David Fajgenbaum
Vaccines Did Not Cause Rachel’s Autism: My Journey as a Vaccine Scientist, Pediatrician, and Autism Dad by Dr. Peter Hotez (2018)
Gene Eating: The Science of Obesity and the Truth About Dieting by Giles Yeo (2019)
Bad Advice: Or Why Celebrities, Politicians, and Activists Aren’t Your Best Source of Health Information by Paul Offit (2019)
An American Sickness: How Healthcare Became Big Business and How You Can Take It Back by Elisabeth Rosenthal (2017)
Overdiagnosed: Making People Sick in the Pursuit of Health by H. Gilbert Welch, Lisa Schwartz, and Steve Woloshin (2012)
Less Medicine, More Health: 7 Assumptions That Drive Too Much Medical Care by H. Gilbert Welch (2016)
Money Driven Medicine: The Real Reason Healthcare Costs So Much by Maggie Mahar (2006)
Do No Harm: Stories of Life, Death, and Brain Surgery by Henry Marsh (2014)
City on Fire: The Forgotten Disaster That Devastated a Town and Ignited a Landmark Legal Battle by Bill Minutaglio (2003)
The Truth in Small Doses: Why We're Losing the War on Cancer-and How to Win It by Clifton Leaf (2013)
The Cancer Chronicles: Unlocking Medicine’s Deepest Mystery by George Johnson (2013)
Forensics: What Bugs, Burns, Prints, DNA and More Tell Us About Crime by Val McDermid (2015)
The Gene: An Intimate History by Siddhartha Mukherjee (2016)
Sorting the Beef from the Bull: The Science of Food Fraud Forensics by Richard Evershed and Nicola Temple (2016)
Imbeciles: The Supreme Court, American Eugenics, and the Sterilization of Carrie Buck by Adam Cohen (2016)
Brain Storms: The Race to Unlock the Mysteries of Parkinson's Disease by Jon Palfreman (2015)
Brave Genius: A Scientist, a Philosopher, and Their Daring Adventures from the French Resistance to the Nobel Prize by Sean B. Carroll (2014)
The Death of Cancer: After Fifty Years on the Front Lines of Medicine, a Pioneering Oncologist Reveals Why the War on Cancer Is Winnable--and How We Can Get There by Vincent T. DeVita and Elizabeth Devita-Raeburn (2015)
Ending Medical Reversal: Improving Outcomes, Saving Lives by Vinayak K. Prasad and Adam S. Cifu (2015)
The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine's Computer Age by Robert Wachter (2015)
The Patient Will See You Now: The Future of Medicine is in Your Hands by Eric Topol (2015)
The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge (2007)
The Ghost Map: The Story of London's Most Terrifying Epidemic--and How It Changed Science, Cities, and the Modern World by Steven Johnson (2007)
Deadly Choices: How the Anti-Vaccine Movement Threatens Us All by Paul A. Offit (2012)
Vaccinated: One Man's Quest to Defeat the World's Deadliest Diseases by Paul A. Offit (2008)
America's Bitter Pill: Money, Politics, Back-Room Deals, and the Fight to Fix Our Broken Healthcare System by Steven Brill (2015)
Bad Faith: When Religious Belief Undermines Modern Medicine by Paul A. Offit (2015)
Missing Microbes: How the Overuse of Antibiotics Is Fueling Our Modern Plagues by Martin J. Blaser (2015)
Dr. Mutter's Marvels: A True Tale of Intrigue and Innovation at the Dawn of Modern Medicine by Cristin O'Keefe Aptowicz (2014)
Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss (2013)
The Sports Gene: Inside the Science of Extraordinary Athletic Performance by David Epstein (2013)
The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care by Eric Topol (2013)
Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital by Sheri Fink (2013)
Behind the Shock Machine: The Untold Story of the Notorious Milgram Psychology Experiments by Gina Perry (2013)
The Citizen Patient: Reforming Health Care for the Sake of the Patient, Not the System by Nortin M. Hadler (2013)
Spillover: Animal Infections and the Next Human Pandemic by David Quammen (2012)
The Signal and the Noise: Why So Many Predictions Fail — but Some Don't by Nate Silver (2012)
How We Do Harm: A Doctor Breaks Ranks About Being Sick in America by Otis Webb Brawley and Paul Goldberg (2012)
Dreamland: Adventures in the Strange Science of Sleep by David K. Randall (2012)
Experiment Eleven: Dark Secrets Behind the Discovery of a Wonder Drug by Peter Pringle (2012)
Health Care Reform: What It Is, Why It's Necessary, How It Works by Jonathan Gruber and Nathan Schreiber (2011)
Lifeblood: How to Change the World One Dead Mosquito at a Time by Alex Perry (2011)
Avoid Boring People: Lessons from a Life in Science by James D. Watson (2010)
The Panic Virus: A True Story of Medicine, Science, and Fear by Seth Mnookin (2011)
The Red Market: On the Trail of the World’s Organ Brokers, Bone Thieves, Blood Farmers, and Child Traffickers by Scott Carney (2011)
The Emperor of All Maladies: A Biography of Cancer by Siddhartha Mukherjee (2011)
Portrait of a Burger as a Young Calf: The Story of One Man, Two Cows, and the Feeding of a Nation by Peter Lovenheim (2003)
The Healing of America: A Global Quest for Better, Cheaper, and Fairer Health Care by T.R. Reid (2009)
The Great Starvation Experiment: The Heroic Men Who Starved So That Millions Could Live by Todd Tucker (2006)
Snake Oil Science: The Truth about Complementary and Alternative Medicine by R. Barker Bausell (2009)
Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans by Wendell Potter (2011)
The Poisoner's Handbook: Murder and the Birth of Forensic Medicine in Jazz Age New York by Deborah Blum (2011)
The Immortal Life of Henrietta Lacks by Rebecca Skloot (2011)
The Mold in Dr. Florey's Coat: The Story of the Penicillin Miracle by Eric Lax (2004)
The Case of the Frozen Addicts: How the Solution of an Extraordinary Medical Mystery Spawned a Revolution in the Understanding and Treatment of Parkinson’s Disease by J. William Langston and Jon Palfreman (1996)
The Genome War: How Craig Venter Tried to Capture the Code of Life and Save the World by James Shreeve (2005)
The Great Influenza: The Story of the Deadliest Pandemic in History by John M. Barry (2005)
Flu: The Story of The Great Influenza Pandemic of 1918 and the Search for the Virus that Caused It by Gina Kolata (2001)
Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam by Pope Brock (2009)
The Alchemy of Air: A Jewish Genius, a Doomed Tycoon, and the Scientific Discovery That Fed the World but Fueled the Rise of Hitler by Thomas Hager (2009)
Hell's Cartel: IG Farben and the Making of Hitler's War Machine by Diarmuid Jeffreys (2010)
The Demon Under the Microscope: From Battlefield Hospitals to Nazi Labs, One Doctor's Heroic Search for the World's First Miracle Drug by Thomas Hager (2007)
Better: A Surgeon's Notes on Performance by Atul Gawande (2008)
Complications: A Surgeon's Notes on an Imperfect Science by Atul Gawande (2003)
The Checklist Manifesto: How to Get Things Right by Atul Gawande (2011)
Being Mortal: Medicine and What Matters in the End by Atul Gawande (2014)
How Doctors Think by Jerome Groopman (2008)
Second Opinions: Eight Clinical Dramas of Decision Making on the Front Lines of Medicine by Jerome Groopman (2001)
The Anatomy of Hope: How People Prevail in the Face of Illness by Jerome Groopman (2005)
A Commotion in the Blood: Life, Death, and the Immune System by Stephen S. Hall (1997)
Polio: An American Story by David M. Oshinsky
The Cutter Incident: How America's First Polio Vaccine Led to the Growing Vaccine Crisis by Paul A. Offit (2007)
Bad Blood: The Tuskegee Syphilis Experiment by James H. Jones (1992)
Undue Risk: Secret State Experiments on Humans by Jonathan Moreno (2000)
Factories of Death: Japanese Biological Warfare, 1932-45 and the American Cover-Up by Sheldon Harris (2002)
Acres of Skin: Human Experiments at Holmesburg Prison by Allen Hornblum (1999)
Against Their Will: The Secret History of Medical Experimentation on Children in Cold War America by Allen M. Hornblum, Judith Lynn Newman and Gregory J. Dober (2013)
Chicken: The Dangerous Transformation of America's Favorite Food by Steve Striffler (2007)
The Woman Who Can't Forget: The Extraordinary Story of Living with the Most Remarkable Memory Known to Science by Jill Price and Bart Davis (2008) (recommended with reservations)
Alex & Me: How a Scientist and a Parrot Uncovered a Hidden World of Animal Intelligence--and Formed a Deep Bond in the Process by Irene M. Pepperberg (2009)
The Great Influenza: The Story of the Deadliest Pandemic in History by John M. Barry (2005)
Flu: The Story Of The Great Influenza Pandemic of 1918 and the Search for the Virus that Caused It by Gina Kolata (2001)
The Genome War: How Craig Venter Tried to Capture the Code of Life and Save the World by James Shreeve (2005)
The Cure: How a Father Raised $100 Million--and Bucked the Medical Establishment--in a Quest to Save His Children by Geeta Anand (2009) (the book is much better than the awful movie Extraordinary Measures based on it)
The Family That Couldn't Sleep: A Medical Mystery by D.T. Max (2007) (recommended with reservations)
Brilliant: The Evolution of Artificial Light by Jane Brox (2011)
The Republican War on Science by Chris Mooney (2006)
Kitchen Science by Peter Pentland and Penny Stoyles (2002)
Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall (2011)
The Undergrowth of Science: Delusion, Self-Deception and Human Frailty by Walter Gratzer (sloppily written and poorly edited, but an interesting collection of stories) (2000)
Tabloid Medicine: How the Internet is Being Used to Hijack Medical Science for Fear and Profit by Robert Goldberg (2010)(contains some interesting material, but I can’t fully recommend this due to a lack of acknowledgement that industry critics are often right) -
General Science Books
Open or CloseDenying to the Grave: Why We Ignore the Facts That Will Save Us by Sara E. Gorman and Jack M. Gorman (2016)
How To: Absurd Scientific Advice for Common Real-World Problems by Randall Munroe (2019)
The Sixteenth Rail – The Evidence, The Scientist, And The Lindbergh Kidnapping by Adam J. Schrager (2013)
Twinkie, Deconstructed by Steve Etttlinger (2007)
The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day by David J. Hand (2014)
Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life by William Deresiewicz (2014)
What If?: Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe (2014)
Command and Control: Nuclear Weapons, the Damascus Accident, and the Illusion of Safety by Eric Schlosser (2013)
Sex on the Moon: The Amazing Story Behind the Most Audacious Heist in History by Ben Mezrich (2012)
Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer
Bogus Science: Or, Some People Really Believe These Things by John Grant (2009)
Bounce: Mozart, Federer, Picasso, Beckham, and the Science of Success by Mathew Syed (2011)
Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris and Elliot Aronson (2008)
Outliers: The Story of Success by Malcolm Gladwell (2008)
What the Dog Saw And Other Adventures by Malcolm Gladwell (2010)
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2002)
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell (2007)
Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart by Ian Ayres (2008)
Innumeracy: Mathematical Illiteracy and its Consequences by John Allen Paulos (2001)
Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink (2011)
The Survivors Club: The Secrets and Science that Could Save Your Life by Ben Sherwood (2010)
A Fish Caught in Time: The Search for the Coelacanth by Samantha Weinberg (2001)
Voodoo Science: The Road from Foolishness to Fraud by Robert L. Park (2001)
The Radioactive Boy Scout: The True Story of a Boy and His Backyard Nuclear Reactor by Ken Silverstein (2004)
Stiff: The Curious Lives of Human Cadavers by Mary Roach (2004)
Spook: Science Tackles the Afterlife by Mary Roach (2005)
Bonk: The Curious Coupling of Science and Sex by Mary Roach (2009)
Packing for Mars: The Curious Science of Life in the Void by Mary Roach (2010)
Grunt: The Curious Science of Humans at War by Mary Roach (2016)
Gulp: Adventures on the Alimentary Canal by Mary Roach (2013)
Tyrannosaurus Sue: The Extraordinary Saga of the Largest, Most Fought Over T-Rex Ever Found by Steve Fiffer and Robert Bakker (2000)
Driving Mr. Albert: A Trip Across America with Einstein's Brain by Michael Paterniti (2000)
Monkey Girl: Evolution, Education, Religion, and the Battle for America's Soul by Edward Humes (2008)
Trust Us, We're Experts: How Industry Manipulates Science and Gambles with Your Future by Sheldon Rampton, John Stauber (2001)
This Is Your Brain on Music: The Science of a Human Obsession by Daniel J. Levitin (2007)
The Hot Zone: A Terrifying True Story by Richard Preston (1999)
The Demon in the Freezer by Richard Preston (2003)
Panic in Level 4: Cannibals, Killer Viruses, and Other Journeys to the Edge of Science by Richard Preston (2009) -
Business - Economics - Marketing - Innovation - Politics
Open or Close
Caste: The Origins of Our Discontents by Isabel Wilkerson (2020)
Strangers in Their Own Land: Anger and Mourning on the American Right by Arlie Russell Hochschild (2016)
Secondhand: Travels in the New Global Garage Sale by Adam Minter (2019)
Winners Takes All: The Elite Charade of Changing the World by Anand Giridharadas (2018)
Talking to Strangers: What We Should Know About the People We Don’t Know by Malcom Gladwell (2019)
This Land is My Land: A Graphic History of Big Dreams, Micronations, and Other Self-Made States by Andy Warner and Sofie Louise Dam (2019)
Squeezed: Why Our Families Can’t Afford America by Alissa Quart (2018)
Tailspin: The People and Forces Behind America’s Fifty Year Fall – And Those Fighting to Reverse It by Stephen Brill (2018)
The View from Flyover Country by Sarah Kendzior (2015)
Evicted: Poverty and Profit in the American City by Matthew Desmond (2017)
The Good News Club: The Christian Right’s Stealth Assault on America’s Children by Katherine Stewart
American Prison: A Reporter’s Undercover Journey into the Business of Punishment by Shane Bauer (2019)
The Life of Frederick Douglass A Graphic Narrative of a Slave's Journey from Bondage to Freedom by David F. Walker, Damon Smyth, and Marissa Louise
A Fine Mess: A Global Quest for a Simpler, Fairer, and More Efficient Tax System by T.R. Reid (2017).
My Holiday in North Korea: The Funniest/Worst Place on Earth by Wendy Simmons (2016)
Disrupted: My Misadventure in the Start Up Bubble by Dan Lyons (2016)
Truevine: Two Brothers, a Kidnapping, and a Mother’s Quest: A True Story by Beth Macy (2016)
Twilight of the Elites: America After Meritocracy by Christopher Hayes (2012)
Playing Dead: A Journey Through The World of Death Fraud by Elizabeth Greenwood (2016)
Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right by Jane Mayer (2016)
Culture Crash: The Killing of the Creative Class by Scott Timberg (2015)
The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone (2013)
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters (2014)
Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone (2011)
The Value of Nothing: How to Reshape Market Society and Redefine Democracy by Raj Patel (2010)
Methland: The Death and Life of an American Town by Nick Reding (2010)
Dreamland: The True Tale of America’s Opiod Epidemic by Sam Quinones (2015)
All the Money in the World: What the Happiest People Know About Wealth by Laura Vanderkam (2013)
The Betrayal of the American Dream by Donald L. Barlett and James B. Steele (2012)
Flash Boys: A Wall Street Revolt by Michael Lewis (2014)
Who Stole the American Dream? by Hedrick Smith (2012)
Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims (2011)
Broke, USA: From Pawnshops to Poverty, Inc. How the Working Poor Became Big Business by Gary Rivlin (2010)
Nickel And Dimed - On (Not) Getting By In America by Barbara Ehrenreich (2001)
Hand to Mouth: Living in Bootstrap America by Linda Tirado (2014)
The Cartoon Introduction to Economics: Volume One: Microeconomics by Yoram Bauman and Grady Klein (2010)
The Big Short: Inside the Doomsday Machine by Michael Lewis (2010)
The Greatest Trade Ever: The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History by Gregory Zuckerman (2008)
The Entrepreneurial State: Debunking Public vs. Private Sector Myths by Mariana Mazzucato (2013)
Free: The Future of a Radical Price by Chris Anderson (2009)
The Long Tail: Why the Future of Business is Selling Less, Not More by Chris Anderson (2006)
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain by Steven D. Levitt and Stephen J. Dubner (2014)
SuperFreakanomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt and Stephen J. Dubner (2011)
Freakanomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner (2009)
Ponzi's Scheme: The True Story of a Financial Legend by Mitchell Zuckoff (2006)
Call of the Mall: The Geography of Shopping by Paco Underhill (2004)
Why We Buy: The Science Of Shopping by Paco Underhill (1999)
Why Not? How To Use Everyday Ingenuity To Solve Problems Big And Small by Barry J. Nalebuff and Ian Ayres (2003)
The Paradox of Choice: Why More Is Less by Barry Schwartz (2003)
Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell (2009)
A Year Without "Made in China": One Family's True Life Adventure in the Global Economy by Sara Bongiorni (2007)
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them by Michael J. Silverstein and Neil Fiske (2003)
Mongo: Adventures in Trash by Ted Botha (2004)
The Perfect Store: Inside eBay by Adam Cohen (2003)